
It’s obvious that keeping up with technology is a problem with rating what people view. As a friend who works for Nielsen writes:
“I really think its next to impossible to gauge what people are truly watching on TV. I know that Nielsen does a good job of getting all kinds of people repersented in their overnight ratings service. Its just that they really need more houses in America taking part in the process. And with viewership splintering to more and more niche networks its hard to get a feel of what people are watching. Also this time shifting is a real problem because people do fast forward though the commercials and commercials pay the bills as we know.”
“My job at work is going to change within the next 18 months or so as we move to a more online based way of gathering names from the stations to the current way we get that info now which is pretty archaic. Nielsen has always tried to stay up to date with technology its just that in the last 5 years or so the technology has just come out so fast its getting harder for Nielsen to stay up with it all. “
Let’s just keep telling the advertisers that we really are watching those commercials….
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