Tear down the wall!

It’s ridiculous that any coffee shop, restaurant, airport or other business charges fees for use of wireless. The low cost of offering it free versus the return on increased patronage should be a no-brainer.

When Starbucks introduced for-pay Wi-Fi in 2002, it seemed like a great deal (especially for business customers who could expense it). But five years later, the model appears old and stale and ready for a complete overhaul.

Prediction: Starbucks will start rolling out free Wi-Fi access within one year.


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