Jack for gentlemen
Jack Daniels has their standard whiskey which you’ve probably had, their Gentlemen Jack which is a little more mellow and you may have had, and at the top, their Single Barrel whiskey, which you probably haven’t had. Single Barrel bottles are all individually tagged around the neck, describing which barrel they came from.
On the main Jack Daniels’ site you can register any commerative bottles. They need to bring this idea over to their currently horrible Single Barrel site. It would be fantastic if you could read notes from others who have a bottle from the same barrel. Great way to build an online community for any number of wine and spirit brands.